Lío Padre's Blog

It has arrived, the last blog entry :) the Google Analytics Report! You'll see that luckily there's enough data to start gaining the first insights and influencing the first business decisions and steps. Here we go:  -  Audience Well, it seems like my blog wasn't popular enough.. but hey, it's international! My key learnings from this report is that I have to combine an Outbound Awareness strategy/campaign to gain more traffic and create richer content for people to stay and browse for longer times. For example, providing industry tips and articles, and having my page in Spanish (main target) and English. - Acquisition This is my favorite report (because of the results I see). You can appreciate how the biggest source of traffic is Referral - being DBS the main channel. In the future, I aim to revert this percentage for my business model and make it the lower one, as I only expect referred visits from industry news and partners or affiliate ...

Over the last few weeks I've been giving hints on how I'd like to kick off our Digital Strategy at Lío Padre. It's not easy: we have different kind of short and long-term goals, we count on low budget and we don't have experience in creating these kind of strategies in the past. Although this, one of the things that I've recently learned and want to carry on, is the strategy of producing interesting content for our audience and provide digital experience that not only drives traffic to our sites, but also gives our readers, a wide range of free and valuable resources such as tips, industry trends, contests, resources for their day-to day, etc. That translates into: Combining inbound and outbound channels , such as: -  Social Media can be used as both: Using outbound paid Ads and redirecting to the company page inbound content (i.e., company articles posted, blog entries or company organic posts) Example: LinkedIn is a good channel to create paid ads as out...