Our Customer Persona

The Spanish word “Lío” has a big range of meanings and possibilities of use in my native language. Some of them are: mess, tangle, bundle, hassle, mix-up, fuss… and many others, and we want to leave that ambiguity for our customers. We want them to be more creative than ever in their ideas and plans, both personal and in the corporate world.

We want them to experience the most emblematic and iconic events ever, from a crazy wedding to an unreal team event, a well-prepared, detail-oriented and super successful “mess”, that’s what we aim to to do at “Lío Padre”. We don’t want to limit our audience to anyone, but creating our project, we supposed that we would be addressed to 2 different personas:

1.     Our corporate target: Let’s call him Marcos López, a successful serial entrepreneur, founder, advisor and something-officer. Let’s say he leads a company and likes to disrupt things such as technology and his company culture. It is SO hard to hire and retain in Barcelona that he needs to have an Employer Experience so Awesome that appears in LinkedIn hashtags every week. And that’s when he’s going to call us, because, honestly, the stack in their company is great & lean & agile…. but really similar to others. Marcos has in top of mind to create Employer Events once per Quarter, but doesn’t have a remote idea to do a single one… and don’t have the resources or team to organize them…That’s where he visits our Blog/web and falls in love with what we do… the rest is history!

2.     We will be speaking about our second type of persona another day, as it opens the whole range of B2C events we want to perform, but giving a little clue… they are young, they like breaking the norm... and they want to get married ;)