Influencer & Affiliate Marketing

If I haven't understood the concept wrong.. Affiliate Marketing is really useful for e-commerce, as it's easy for the customer to be redirected and it works for short sales cycles, that way is also easy to track results. 
In our case, this strategy would be costly and probably difficult to track as we are offering a service and the sales cycle will be long, but we will work with Influencer Marketing!

Influencers, at least in Spain, attend to numerous events during the year. Wouldn't it be wonderful that they were organized by Lio Padre?

I talked in a previous post about a terrible influencer campaign by a fashion brand, this time I'm going to focus in the best practices we'd like to follow:

1. We'll consider the possibility to work with a well-known territory influencer that mentions our services in instagram or youtube (what should be better?)- To be confirmed :P

2. We'll create also organic partnerships for awareness, for example, this week we've incremented traffic and followers because we've participated in a non-profit event with a Spanish participant of the TV contest "Master Chef" (evamchef6), cooking for people in need.

3. Don't forget that our objective is to grate big events both for corporate and individuals, so we aim to be there when important people such as celebrities needs us. Why partnering with  influencers when you're their wedding planner? Our objective is to be mentioned by them in Social Media not as a paid campaign, but as a result of their own communication of a big event (birthday, wedding, fund-rising, etc).

We'll work hard to be there soon!