Inbound & Outbound channels

Over the last few weeks I've been giving hints on how I'd like to kick off our Digital Strategy at Lío Padre.
It's not easy: we have different kind of short and long-term goals, we count on low budget and we don't have experience in creating these kind of strategies in the past.

Although this, one of the things that I've recently learned and want to carry on, is the strategy of producing interesting content for our audience and provide digital experience that not only drives traffic to our sites, but also gives our readers, a wide range of free and valuable resources such as tips, industry trends, contests, resources for their day-to day, etc.

That translates into: Combining inbound and outbound channels, such as:

-  Social Media can be used as both: Using outbound paid Ads and redirecting to the company page inbound content (i.e., company articles posted, blog entries or company organic posts)

Example: LinkedIn is a good channel to create paid ads as outbound and have strong and interesting content on your page for people to interact with your brand.

-  Blog: either if you have it in or outside your webpage, it's important that this contains thought leadership content of your industry, tips etc, and that you create an outbound strategy to redirect visits.

Every company has its own strategies. I imagine that creating an inbound strategy is the most time-consuming but it's more affordable and helps you to story-tell the idea of your company, specially if you're offering a product or service that only a few know. At the same time, it helps people understanding your mission and linking concepts that you chose to your brand, that's why I think it's vital to start with.